Episode 4

full
Published on:

7th Feb 2024

Unveiling the Sales Process with Steve Brossman

In this powerful discussion, sales innovator, Steve Brossman, deep-dives into sales tactics that don't feel pushy or uncomfortable, but rather form a collaborative process. He provides crucial insights drawn from his unique experiences in the health, fitness and wellbeing sectors. Steve outlines the key concepts behind his creation, 'Podcast Profits' and talks about his journey from his career in health and wellbeing to focusing on sales. He offers nuggets of wisdom on devising sales strategies, disclosing that he treats every sales opportunity as a high valued one. Steve talks about his upcoming book 'Flow Selling' and explains the concept behind it. He emphasizes the importance of creating a relationship with audiences, making them feel a part of the conversation, and how this contributes to enhancing sales. Drawing on the analogy of buying a car, he illustrates how the emotional aspect of sales is more important than the practical one. He ends the conversation by offering advice to listeners on how to effectively impact their audiences.

00:00 Introduction and Guest Presentation

00:59 Steve Brossman's Journey from Health to Sales

02:16 The Art of Collaborative Selling

03:16 The Power of Podcasting for Business

06:49 The Art of Engaging the Audience

08:58 The Importance of Building Relationships

22:09 The Four P's of Podcasting Success

24:34 Treating Every Opportunity as High Value

26:20 The Power of Energy in Sales

26:27 Understanding the Concept of Flow Selling

27:12 The Science Behind Winning

28:12 The Role of Emotion in Sales

29:05 The Importance of Collaboration in Sales

29:31 The Definition of Sales

31:42 The Art of Selling Without Being Sleazy

32:02 The Power of Feelings in Sales

33:13 The Importance of Inspiring Your Audience

33:58 The Role of Emotion in Buying Decisions

34:53 The Power of Podcasting

37:32 The Importance of Being the Prize, Not the Professor

47:30 The Art and Science of Podcasting Profits

CONNECT with Steve Brossman:

https://stevebrossman.com/

On Instagram: https://www.instagram.com/stevebrossman/

Links to Connect with Antoniette and Wellness Productions:

On the Web:

www.speakerbooker.com

www.speakpact.com

www.wellnessproductionsco.com

On LInkedIn:

www.linkedin.com/in/1Antoniette

On Facebook:

www.facebook.com/1Antoniette

https://www.facebook.com/profile.php/?id=100063739068704

www.facebook.com/groups/speakpact

WATCH video versions of our episodes on YouTube:

www.youtube.com/@1antoniette

And on Instagram:

https://www.instagram.com/1antoniette/

Show artwork for SPEAKPact

About the Podcast

SPEAKPact
Speakers, Authors, & Experts leverage SPEAKPACT to bridge the gap between their expertise and the hosts who book them. It is a stage where experts are empowered, connections are formed, and speaking careers are launched to the next level. Celebrated Speaker Agent and large-scale event producer, Antoniette Roze, brilliantly merges thought leaders in wellbeing and optimum performance with the producers who look for them. Cultivate rapport with producers and veteran speakers who share their insider secrets, insights, and strategies to catapult your voice, brand, impact, and income to the next level.
Antoniette understands the struggle of getting seen and heard in today's noisy world and how to set you above the crowd. Seize this unique opportunity to unlock your potential, share your voice, and create your legacy by taking the guesswork and “circling the mountain” out of the equation and elevating you on the direct path to your ultimate targets. Join us as we merge thought leaders in the optimum performance space with the producers who book them and the strategies that make them household names!