Insights to Mastering PR for Entrepreneurial Speakers with Gloria Chou

In this episode of the SPEAKPact show, Antoniette Roze is joined by guest Gloria Chou discuss the ins and outs of effective Public Relations (PR) strategies for entrepreneurs and small business owners. Gloria shares her unconventional journey from a government diplomat to a self-taught PR expert and entrepreneur. She reveals her struggles with breaking into the PR industry and how she developed a successful PR framework, known as the CPR method, which helps entrepreneurs gain media exposure without the need for an agency or significant expenditures. The episode also covers practical advice on crafting pitches, understanding the value of earned versus paid media, and the power of PR in establishing credibility and authority in one's field. Gloria emphasizes the importance of persistence in PR efforts and challenges listeners to embrace rejections as part of the process towards achieving visibility and success.

00:00 Introduction and Guest Welcome

00:45 Gloria Chou's Journey into PR

01:38 Overcoming Challenges and Building a PR Framework

02:27 The Importance of Persistence in PR

03:30 The Art of Pitching and the CPR Framework

04:22 The Power of PR for Entrepreneurs and Thought Leaders

05:10 Translating Marketing Pitch into Newsworthy Stories

06:22 The Unconventional Approach to PR

12:21 The Importance of Direct Communication with Journalists

14:25 The Role of PR in Building Credibility and Authority

15:46 The Relevance of PR and Marketing in Different Industries

17:51 The Right and Wrong Ways to Approach Media Experts