Episode 87

full
Published on:

13th Aug 2025

Are you treating your speaking career like a business—or just a performance? With Ryan Estis

What if the secret to getting more speaking gigs wasn’t your talk—but your sales strategy?

In this insightful SPEAKPact episode, learn the secrets to building a thriving speaking practice by treating it like a business—not just a stage performance.  Discover why every speaker is selling, whether they admit it or not, and how success comes from creating demand in the marketplace.  Uncover why sales strategies aren’t optional—they’re essential for turning opportunities into ongoing engagements. 


Understand that each keynote is just the beginning of a bigger journey, not the end. See the value of surrounding yourself with a supportive community, and recognize that every talk is a stepping stone to the next.  Explore how investing ahead of the curve—in both yourself and your business—keeps you future-ready.  Above all, keep learning, improving, and building real relationships, because growth in speaking depends on what you give beyond the mic.


Uncover:


Treat Your Speaking Career Like a Business:  Success in speaking isn’t just about delivering great performances—it’s about building a sustainable, strategic business behind the scenes.


Sales is Part of the Game:  Every speaker is selling something—ideas, solutions, or themselves. Embrace the sales mindset to create demand and stay booked.


Have a Long-Term Strategy:  A single keynote is never the end—it should lead to deeper engagements, relationships, and future opportunities.


Sales Strategies Are Non-Negotiable:  If you want consistent gigs and repeat clients, you need a clear plan for converting interest into ongoing work.


Surround Yourself with a Growth-Minded Community:  A supportive network of peers, mentors, and collaborators can accelerate your progress and keep you grounded.


Invest Ahead of the Curve:  Don’t wait until you “need” the skills, tools, or team—invest early in yourself and your systems to stay competitive and future-proof.


Go Beyond the Mic:  Great speakers give more than just a great talk. They build relationships, offer value beyond the stage, and commit to continuous learning.



Celebrated speaker agent, Antoniette Roze and ImpactEleven co-founder, Ryan Estis, discuss the intricacies of building a successful speaking career.  Ryan shares his journey from being a Fortune 500 Chief Revenue Officer to becoming a sought-after speaker, emphasizing the importance of treating speaking as a serious business.  He highlights strategies for creating demand, the role of sales in speaking, and the significance of community and investing in personal growth.  The discussion also explores the mission of ImpactEleven as a thought leadership accelerator, dedicated to helping speakers develop their craft and build meaningful connections.


📈 Want more gigs, more impact, and more sustainability?

Then don’t just polish your keynote—build your business!


If you're still treating your speaking career like a side hustle or a stage performance—it's time to shift your mindset.


🎤 Ready to Speak Smarter, Not Just Louder? 👀 Tune in now and start treating your speaking like the career it truly is!


LEARN MORE at https://taplink.cc/1antoniette 

Connect with our guest, Ryan Estis at:


https://www.linkedin.com/in/ryanestis/

https://ryanestis.com/

Show artwork for SPEAKPact

About the Podcast

SPEAKPact
Speakers, Authors, & Experts leverage SPEAKPACT to bridge the gap between their expertise and the hosts who book them. It is a stage where experts are empowered, connections are formed, and speaking careers are launched to the next level. Celebrated Speaker Agent and large-scale event producer, Antoniette Roze, brilliantly merges thought leaders in wellbeing and optimum performance with the producers who look for them. Cultivate rapport with producers and veteran speakers who share their insider secrets, insights, and strategies to catapult your voice, brand, impact, and income to the next level.
Antoniette understands the struggle of getting seen and heard in today's noisy world and how to set you above the crowd. Seize this unique opportunity to unlock your potential, share your voice, and create your legacy by taking the guesswork and “circling the mountain” out of the equation and elevating you on the direct path to your ultimate targets. Join us as we merge thought leaders in the optimum performance space with the producers who book them and the strategies that make them household names!