Episode 77

full
Published on:

4th Jun 2025

What does it really take to turn your personal story into a successful speaking business? Learn how with Aaron Golub

Are you treating your speaking career like a business—or just a side hustle?

Discover why resilience is the foundation of a lasting speaking career—your ability to adapt, persist, and evolve will determine your long-term success.  Understand that leveraging your unique background—whether athletic, academic, or personal—helps create a compelling story that resonates with audiences.  Learn to treat speaking as a business by developing key topics, tailoring your message to audience needs, and continuously refining your offerings.  Master the art of strategic outreach—both cold and automated—paired with genuine relationship-building through networking and industry groups to stay visible and top of mind.

Gain insight into inbound and outbound marketing strategies—along with consistent follow-ups—as essential tools for creating opportunities and converting interest into bookings.  Uncover the secrets to determining your speaking fees by understanding your value, collecting testimonials, and building a reputation that supports your pricing.  Ultimately, building a thriving speaking business is a long-term commitment that demands consistent value delivery, audience engagement, and entrepreneurial thinking.

Resilience is Key:  Keep going, even when things get tough. The ability to adapt and push through challenges is what keeps your speaking career strong.

Your Story Matters:  Use your personal background—whether it's in sports, school, or life—to connect with people. A unique story helps you stand out.

Speaking is a Business:  Don’t just show up and speak. Plan your topics, know your audience, and always improve your message.

Reach Out and Build Relationships:  Use cold emails, automated tools, and networking to stay visible. Relationships lead to bookings.

Market Yourself:  Promote yourself online, follow up with leads, and stay consistent. People need to see you often to remember you.

Know Your Value:  Set your speaking fee based on the results you deliver. Use testimonials and your growing reputation to back it up.

Think Like an Entrepreneur:  Speaking is more than inspiring—it's running a business. Stay focused on growth, value, and service.

As he shares his journey as the first legally blind Division I athlete—who defied the odds and transformed adversity into advantage—Aaron opens up about the grit, vision, and mindset that propelled him from the football field to packed stages across the country as a highly sought-after motivational speaker.  He reveals how he harnesses the power of personal storytelling to move audiences, the mindset shift that helped him treat speaking as a full-scale business, and why consistent outreach and offering genuine value are at the heart of his success.

Ready to turn your story into a successful speaking business?  Watch now and take the next bold step toward a career that inspires—and gets you the SpeakerLife you deserve!

LEARN MORE at www.speakpact.com, https://taplink.cc/1antoniette 


Connect with our guest, Aaron Golub


https://www.linkedin.com/in/aarongolub/ 

https://www.aarongolub.com/

Show artwork for SPEAKPact

About the Podcast

SPEAKPact
Speakers, Authors, & Experts leverage SPEAKPACT to bridge the gap between their expertise and the hosts who book them. It is a stage where experts are empowered, connections are formed, and speaking careers are launched to the next level. Celebrated Speaker Agent and large-scale event producer, Antoniette Roze, brilliantly merges thought leaders in wellbeing and optimum performance with the producers who look for them. Cultivate rapport with producers and veteran speakers who share their insider secrets, insights, and strategies to catapult your voice, brand, impact, and income to the next level.
Antoniette understands the struggle of getting seen and heard in today's noisy world and how to set you above the crowd. Seize this unique opportunity to unlock your potential, share your voice, and create your legacy by taking the guesswork and “circling the mountain” out of the equation and elevating you on the direct path to your ultimate targets. Join us as we merge thought leaders in the optimum performance space with the producers who book them and the strategies that make them household names!